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Dom Reed


Dom Reed

Vaporising users

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Developing a usable application requires that you pay particular attention to who you’re designing for.  That statement isn’t exactly rocket surgery, but it becomes rocket surgery when you begin to realise that everyone has their own ideas of who their users are.  Faced with broad labels, such as ‘ software developer’ or ‘dba‘, it can […]

28 September 2006 5:48 am by
Dom Reed

War correspondant

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At times, Red gate is a dangerous place to work.  It’s not that the volcano in the first floor meeting room erupts very often, or that the crocodiles have managed to break free from the car I managed to trick them into.  No.  Not those kind of dangers.Let me explain.  It started innocently enough at […]

28 June 2006 3:20 am by
Dom Reed

Getting to know you…

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We’re a friendly bunch here at Red Gate – always looking to make new friends.  Whilst it’s true that we dearly love sitting in front of our pooters and seeing who can grow the best chilli plants, sometimes we just want to get out, meet our users and have a jolly good gossip. We like […]

12 May 2006 12:16 pm by
Dom Reed

S.P.L.I.N.K.

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OK.. this has nothing to do with SQL, and for that I apologise.  But it does have some relevance to usable design and application development: Watch the video and hurry on back…. SPLINK OK.. so it’s a road safety message for children enjoying the 1970′s in the UK.  I can remember this one, scarily enough.  […]

13 February 2006 10:45 pm by
Dom Reed

It all went wrong

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Things weren’t going swimmingly.  In fact, you could say it was an unmitigated disaster.  That might sound overly dramatic though, so let’s just say things were somewhat less optimal and keep it quiet.  Nobody needs to know.  In fact, forget I even mentioned it.  Forget this even.  No really… stop reading.  Why are you still […]

4 February 2006 1:15 pm by
Dom Reed

The usability curse

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When I did my degree, nobody told me that my life would forever be cursed.Not once was I taken aside, sat down, and told in clear and simple words that my life would never be the same.  Like hyperactive kittens faced with a vat of warm fishy milk, we lapped up the techniques to spot […]

9 January 2006 10:27 am by
Dom Reed

Filtering foibles

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There are times when you’re striving for a usable design, and no matter what you try, your attempt just fails to cut the mustard.  Everyone has a difference of opinion as to what should be done to fix it and you’re stuck there trying to think of a sensible improvement.  What to do? Time to […]

8 December 2005 4:09 pm by
Dom Reed

Cat detective

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Ahhh… now… er… that shouldn’t happen.  Oooh, yup, that’s not at all clear.  Purrr, Meow, Purrr.  Hmmm… they’re not finding that and why are they trying there?  Reviewing a usability trial recording is akin to playing the role of a detective.  You can’t be one of those detectives who, week after week, fail to solve […]

25 November 2005 9:01 am by
Dom Reed

Humbling times

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It’s that time again. Time to leave the comfy confines of the office, brave the real world and meet the most important people who work for Red Gate: our users. With a bunch of design ideas stashed on a laptop, we venture off to learn exactly how wrong we’ve got it.  I have to admit, […]

15 November 2005 5:11 pm by
Dom Reed

World Usability Day

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Thursday 3rd November is World Usability Day.A day that is hugely anticipated.  Millions will take to the streets, trying to catch a glimpse of their favourite usability guru, sagely administering sermons on the woes of unusable products.  I can see it now – it’ll generate almost as much fervour as the results for the Estonian […]

1 November 2005 2:34 pm by
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