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Technical Author - Red Gate Software
Content strategy
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Posted Friday, November 11, 2011 1:13 PM |
If you read my rant, you'll know that I'm getting a bit of a bee in my bonnet about user interface text. But rather than just yelling about the way the world should be (short version: no UI text would suck), it seemed prudent to actually gather some data. Read More
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Posted Monday, September 26, 2011 4:50 PM |
Last week, at the Technical Communication UK conference, I did a little lightning talk. It wasn't very nice. This is perhaps unsurprising, given that the session was billed as "rants" - an opportunity for people to get things off their chests. Boy, did Read More
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Posted Monday, August 08, 2011 12:37 AM |
Recently, I got an email about content inventories. This is not habitually a joyous occasion. Anybody who's had to compile one - and that's anybody who's serious about the web - will attest that it's a miserable experience. Making a content inventory Read More
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Posted Wednesday, December 22, 2010 10:00 AM |
This is the video of presentation I gave at UA Europe and TCUK this year. The actual sub-title was "Content strategy at Red Gate Software", but this heading feels more honest. For anybody who missed it, or is just vaguely interested, here's a link to Read More
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Posted Wednesday, October 27, 2010 10:54 AM |
I came across three things a while back that made me smile: Nation Shudders At Large Block Of Uninterrupted Text An article in the Onion, gently needling the atrophy of reading and attention Big Graphic Blueprint Nathan Yau at Flowing Read More
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Posted Friday, May 14, 2010 10:18 AM |
Last night, I was challenged to explain (and defend) content strategy. Three sheets to the wind after a pub quiz, this is no simple task, but I hope I acquitted myself passably. I say "hope" because there was a really interesting question I couldn't answer Read More
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Posted Thursday, May 13, 2010 1:46 PM |
In April, Paris hosted the first ever Content Strategy Forum. The event's website proudly proclaims: 170 attendees, 18 nationalities, 17 speakers, 1 volcano... Content Strategy Forum 2010 rocked the world! The volcano was in Iceland, and the closest Read More
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Posted Wednesday, April 14, 2010 10:44 AM |
Last night was the CS London group's event Content Strategy, Manhattan Style. Yes, it's a terrible title, feeling like a self-conscious grasp for chic, something sadly commensurate with the venue. Fortunately, this was not commensurate with the event Read More
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Posted Wednesday, March 17, 2010 1:28 PM |
There was one of those little laugh-or-cry moments recently when I heard an anecdote about content strategy failings at a major online retailer. The story goes a bit like this: successful company in a highly commoditized marketplace succeeds on price Read More
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Posted Friday, February 19, 2010 5:14 PM |
A lot has been written about how driving content strategy from within an organisation is hard. And that's true. Red Gate is pretty receptive to new ideas, so although I've not had a total walk in the park, it's been a hike with charming scenery. But Read More
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Posted Friday, February 12, 2010 3:51 PM |
Have a look at this Read Write Web article, specifically the paragraph in bold and the comments. Have a wry chuckle, or maybe weep for the future of humanity - your call. Then pause, and worry about information architecture. The short story: Read Write Read More
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Posted Thursday, December 17, 2009 1:21 PM |
In my last post, I offered a quick example of how to spot misbehaving content. Analytics are a great tool for showing you the suspects, but it takes a bit of work to pick the really bad content out of the line-up. To overload the metaphor yet further, Read More
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Posted Tuesday, December 15, 2009 2:26 PM |
I've talked a lot about content strategy lately. Let's do some. Here's a whistle stop example of drilling into some of our web content using Google Analytics, and asking those questions: what's it for, and is it any good at it? Today's victims are the Read More
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Posted Monday, November 09, 2009 3:55 PM |
Over the weekend, I read Anne Gentle's book Conversation and Community: the Social Web for Documentation. It's quite good, although since I'm writing a blog, and you're reading a blog, we may not be the demographic to extract the most value from it. But Read More
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