March 2010 - Posts

• Ad-hoc taxonomy: owning the chess set doesn't mean you decide how the little horsey moves

  Posted Wednesday, March 17, 2010 1:28 PM | 2 Comments
  
  

  There was one of those little laugh-or-cry moments recently when I heard an anecdote about content strategy failings at a major online retailer. The story goes a bit like this: successful company in a highly commoditized marketplace succeeds on price Read More by Roger Hart | 2 Comments | Comment on this post Filed Under: Content strategy, angry ranting

• Google, typography, and cognitive fluency for persuasion

  Posted Thursday, March 04, 2010 2:32 PM | 0 Comments
  
  

  Cognitive fluency is - roughly - how easy it is to think about something. Mere Exposure (or familiarity) effects are basically about reacting more favourably to things you see a lot. Which is part of why marketers in generic spaces like insipid mass-market Read More by Roger Hart | 0 Comments | Comment on this post Filed Under: Technical communications