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Splash Screen Psychology

Published Friday, April 24, 2009 3:52 PM

We don't generally design splash screens for Early Access Builds. But, with our Memory Profiler coming out as an Early Access Build, one of my developers unleashed his pent-up artistic energy on the ANTS Performance Profiler splash screen in order to create a temporary splash screen for the new Memory Profiler. After some desultory scribbling and sketching, the ANTS Memory Profiler splash screen was born.

The team loved the quirky design, decided to keep it, and our Usability Engineer started running testing sessions with potential users. We were slightly surprised to discover that the "impressionist" splash screen gave every single user the giggles (see the wmv videos here and here). Even our conservative Support Engineer exclaimed: "C'mon! We've gotta keep it! I just spoke to another guy who loved it!"

At Red Gate, we seem to have more than our share of people who dress up in Gorilla suits, throw custard pies, play the ukulele or suchlike, but we tend to shy away from humor in our software. Of course, things are different with an Early Access or Beta build; but nobody's expecting those to be slick or finely tuned. Despite this, we like to release software that looks professional and credible. Whenever we are tempted to introduce something jokey or light-hearted, we remember with a shudder the awful cute dog in Microsoft Office, or the paperclip. The first time you saw it, you might have smiled, but it all goes quickly sour when you have to use something like this regularly. The line between "entertaining" and "tacky" is so very, very thin, and while artwork that looks like something my nephew scrawled is hilarious and all that, your final release needs to at least look like you put some effort into it.

On the other hand, we know from talking to our end-users that they appreciate humor as much as we do. Shouldn't people enjoy using their tools? Maybe having something to smile about during your daily grind is priceless.

What do you think? Does humor belong in software? Should we keep the quirky design for the Beta Build, or bin it? We'd love to hear from you


 - posted by Laila

Comments

 

Jerbear725 said:

Depends on the product. If it is a program that creates back ups of sensitive data, my splash screen should definitely look clean and professional. If the program tweaks pictures and graphics on the other hand, by all means, give me some humor.

Even if I know from experience the quality of product, changing a splash screen to add humour may turn away new users who are looking for solid first impressions. If one security program showed a splash scren with a man trying to hide some papers behind his back, while another showed a thick safe/chest wrapped in chains, which do you think I would choose? (For first impressions, of course)

However, even in the case of the comical splash screen, the image still needs to look generally clean, with a well understood point of humour. For instance, the image shown as an example here, is just simply too unprofressional for me. Make the squigglies a little more intentional, "memory" clearer to read, and now we're closer to a splash screen that is trying to make the direct point of being funny.
April 24, 2009 12:33 PM
 

Topics about Microsoft » Splash Screen Psychology said:

April 24, 2009 5:09 PM
 

Jason Haley said:

Interesting Finds: April 25, 2009
April 25, 2009 10:41 AM
 

fatherjack said:

I like the humour/lighter side of things in software. Most (I dont think I have tried them all) Red Gate products have a lighter side in the Help|About screen - slide the tile puzzles, snake game etc which I think are great. They are not intrusive but when you happen across one they give you a quick diversion from your daily grind. If they were in my face all day long then they would be a pain but as they stand I know where they are and am not surprised (now) when I find one - it was never annoying nor cheapened the product.

For the ANTS Memory Profiler I think I would possibly send the amended logo to the design shop for a little tidying - the scribble is fine but the chip and the writing are a bit too unprofessional - in a sense that its a design that could have been done by foot with a crayon rather than a considered design by a professional. Keep the reference to the original ANTS but a little more 'on purpose'.

April 27, 2009 5:01 AM
 

FrankDeGroot said:

Please don't. I really don't mind this type of humour but it's hard enough to convice customers (I work mostly at a customer's site) to buy additional software. A splash screen like that (or similar humour) sort of tanks the confidence I'm trying to grow for fixing a bug ridden software project. I really wouldn't want to be embarrased to start it up with a customer looking over my shoulder.

I remember a horror story of some geeky humour in some top notch banking security software. When the suits saw it in a product demo they panicked and it resulted in some serious audits (and the sacking of an excellent but excentric developer).
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