Every now and then, you come across an idea that makes your heart jump and your skin tingle. That happened to me a few months ago, when Richard and Anthony pitched a small group of us an idea.
"It's called DBA in Space", Richard said.
I don't remember the rest of the pitch.
"DBA in Space" is one of those phrases that's so simple, remarkable and clear that it sticks and it sticks hard.
Sure, lots of people have done much hard, gritty work over the past few months to make it happen. Sure, there's some small print. Sure, it's not turned out exactly how we thought. But the essence is the same.
We're putting a DBA into space: 62 miles above planet Earth, a cat's whisker above the Kármán line.
It could be you.
Find out more at http://dbainspace.com
You can follow me on twitter as @NeilDavidson.
Illustration by Rain Cao.