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FatherJack

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How do you use blog content?

Published Thursday, May 20, 2010 5:15 PM

Do you write a blog, have you ever thought about it? I think people fall into one of a few categories when it comes to blogs, especially blogs with technical content.

  1. Writing articles furiously - daily, twice daily and reading dozens of others.
  2. Writing the odd piece of content and read plenty of others' output.
  3. Started a blog once and its fizzled out but reading lots.
  4. Thought about starting a blog someday but never got around to it, hopping into the occasional blog when a link or a Tweet takes them there.
  5. Never thought about writing one but often catching content from them when Google (or other preferred search engine) finds content related to their search.

Now I am not saying that either of these is right or wrong, nor am I saying that anyone should feel any compulsion to be in any particular category. What I would say is that you as a blog reader have the power to move blog writers from one category to another.

How, you might ask? How do I have any power over a blog writer? It is very simple - feedback. If you give feedback then the blog writer knows that they are reaching an audience, if there is no response then they we are simply writing down our thoughts for what could amount to nothing more than a feeble amount of exercise and a few more key stokes towards the onset of RSI.

Most blogs have a mechanism to alert the writer when there are comments, and personally speaking, if an email is received saying there has been a response to a blog article then there is a rush of enthusiasm, a moment of excitement that someone is actually reading and considering the text that was submitted and made available for the whole world to read. I am relatively new to this blog game and could be in some extended honeymoon period as I have also recently been incorporated into the Simple Talk 'stable'. I can understand that once you get to the "Dizzy Heights of Ozar" (www.brentozar.com) then getting comments and feedback might not be such a pleasure and may even be rather more of a chore but that, I guess, is the price of fame. For us mere mortals starting out blogging, getting feedback (or even at the moment for me, simply the hope of getting feedback) is what keeps it going. The hope that you will pick a topic that hasn't been done recently by Brad McGehee, Grant FritcheyPaul Randall, Thomas LaRock or any one of the dozen of rock star bloggers listed here or others from SQLServerPedia and so on, and then do it well enough to be found, reviewed, or <shudder> (re)tweeted to bring more visitors is what we are striving for, along with the fact that the content we might produce is something that will be of benefit to others.

There is only so much point to typing content that no-one is reading and putting it on a blog. You may as well just write it in a diary. A technical blog is not like, say, a blog covering photography techniques where the way to frame and take a picture stands true whether it was written last week, last year or last century - technical content goes sour, quite quickly. There isn't much call for articles about yesterdays technology unless its something that still applies to current versions too, so some content written no more than 2 years ago isn't worth having now. The combination of a piece of content that you know is going to not last long and the fact that no-one reads it is a strong force against writing anything else. Getting feedback counters that despair and gives a value to writing something new.

I would say that any feedback is good but there are obviously comments that are just so negative or otherwise badly phrased that they would hasten the demise of a blog but, in general most feedback will encourage a writer. It may not be a comment that supports or agrees with the main theme of a post but if it generates discussion or opens up a previously unexplored viewpoint it is contributing to the blog and is therefore encouraging to the writer.

Even if you only say "thank you" before you leave a blog, having taken a section of script to use for yourself or having been given a few links to some content that has widened your knowledge it will be so welcome to the blog owner.

Isn't it also the decent thing to do, acknowledging that you have benefited from another's efforts?

by fatherjack
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Comments

 

daniadane said:

Thank You :-)
May 24, 2010 5:06 PM
 

lukehayler said:

Great post Jonathan,

If I were to categorize myself, I would be firmly in category 2. Writing the odd blog post (2/3 a month), but reading loads in between is definitely where I 'fit in'.

As a reader though I am somewhat at odds as to whether or not I can actually push/pull an author between categories. I think this would really depend on the type of content that the author delivered.

If the author delivered technical 'how to' posts, then feedback (in the way of comments) would likely be of the 'Thanks for explaining this!!' & 'I understand x but what about y'. Some may request further explanation of a topic, but mostly I don't see how these types of posts would lead the author to generate more or less content. This would likely also be the case for posts about solutions to error messages.

Now, if the author wrote about opinionated topics and really pushed his/her point of view, then I am sure that this would generate a lot of feedback and possibly a few more blogs posts (mostly on other blogs as linked posts). Let's take our dear friend Brent Ozar who has been known to write a few such pieces which have resulted in numerous comments. So if this is what you are after then I suggest putting yourself out there and writing about something that you feel strongly about - if you feel that way about it, it is likely that others will too and will be compelled to respond.

I hear your point about wondering if anyone is reading your blog (and taking part by commenting). I too wonder if anything that I write is having any impact at all. But it is not my primary driver. If it was I think I would have stopped months ago (and I have only been doing this a year). So I get my kicks from blog stats (I use google analytics as well as clicky which is more 'in depth'). Seeing numbers go up each week after I add more content is satisfying in its own right and keeps me motivated. As is the fact that I am now getting more 'returning visitors'. Another primary driver [for me] is to solidify what I know, or thought I knew, or have just learnt by writing a post about it. Writing it down and making it public for the world to see is pressure enough to get it right.

Your last three paragraphs are spot on and I agree 100%. Another way to encourage a response to have 'rate this post' or 'Did this help: Yes|No' buttons at the bottom of the post (i see you do have them, but at the top of the post). Less personal I know, but it's feedback all the same.

Looking forward to more from you!

Luke

May 26, 2010 1:00 AM
 

Brent Ozar said:

HAHAHA, the "Dizzy Heights of Ozar"?  Usually they only say that when I'm standing on the chair drunk singing karaoke.  Thanks, sir.
May 28, 2010 6:40 AM

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About fatherjack

DBA since 1999 working for not-for-profit company. http://twitter.com/fatherjack,
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