Click here to monitor SSC
A service from Red Gate

in
Home SQL .NET SysAdmin Opinion Blogs Forums Books
Sign in | Join | Help
Home Blogs Forums
Blogs Home > Bart > Classic Marketing Boo Boos 101: accidentally including a screenshot of somebody else’s product in your promotional materials

Bart

Software Engineer - Red Gate Software

Classic Marketing Boo Boos 101: accidentally including a screenshot of somebody else’s product in your promotional materials

Published Monday, January 19, 2009 1:42 PM

Yep. I don’t make this stuff up. Lionel originally posted this on our internal forums, and I cheekily decided it was well worth publishing more widely. Check this out:




(Click the screenshot for a larger image.)

The original URL is http://www.microsoft.com/Visualstudio/products/2010/default.mspx, but I reckon Microsoft will have that changed by the end of the afternoon so I thought I’d better do a screengrab for posterity.

The observant amongst you will notice that the options dialog shown there is not the Visual Studio options dialog, but in fact belongs to ReSharper, from JetBrains. Now I think ReSharper is a great product (many of us use it at Red Gate), and in some ways this is a huge compliment, but I still reckon there are going to be some red faces at Microsoft after this.

So anyway, sweepstake: how long before some lawyer gets in touch demanding I take this screenshot down?

by Bart Read
Filed Under:
Attachment(s): OopsItsResharper_Large.png

Comments

 

mjswart said:

See link for another interesting MS Marketing issue. Perhaps by the same group who brought you the above screenshot:
http://dbwhisperer.blogspot.com/2008/12/microsoft-goes-green.html
January 19, 2009 9:37 AM
 

Tilman said:

They've changed it :(
January 23, 2009 4:07 AM
 

Bart Read said:

'Course they have. That shot was starting to find its way all over the internet.
January 26, 2009 7:57 AM
You need to sign in to comment on this blog

About Bart Read

Bart has done many things since he started work at Red Gate Software Ltd in August 2004, but nowadays he's (mainly) the product manager for the .NET Developer Tools. He still feels like this is a bit like admitting you were cheering for the Empire whilst watching Star Wars, but for now he's along for the ride. In a previous incarnation he was a project manager leading the .NET Reflector Pro, ANTS Memory Profiler 5, ANTS Performance Profiler 4 & 5, and SQL Prompt 3.0 - 3.6 projects. He still occasionally writes some code and, in the past, has touched the code for most of the Red Gate SQL developer tools... some of them still haven't recovered from the shock. He was born and grew up in Dorset, was educated in Nottingham and London, and likes music and real ale. His photo is extremely misleading.
<January 2009>
SuMoTuWeThFrSa
28293031123
45678910
11121314151617
18192021222324
25262728293031
1234567

Post Categories

Migrating from OCS 2007 R2 to Lync: Part 4
 Having migrated the rest of our users and legacy resources across, and start getting ready to... Read more...

Automated Script-generation with Powershell and SMO
 In the first of a series of articles on automating the process of building, modifying and copying SQL... Read more...

Seth Godin: Big in the IT Business
 Seth Godin has transformed our understanding of marketing in IT. He invented the concept of 'permission... Read more...

Using SQL Test Database Unit Testing with TeamCity Continuous Integration
 With database applications, the process of test and integration can be frustratingly slow because so... Read more...

Converting String Data to XML and XML to String Data
 We all appreciate that, in general, XML documents or fragments are held in strings as text markup. In... Read more...