Av rating:
Total votes: 4
Total comments: 1
Don't Just Roll The Dice
13 October 2009
Don't Just Roll The Dice: A usefully short guide to software pricing
By Neil Davidson
Publish Date: October 26 2009
(To download the eBook you need to be a member of Simple Talk, the download link will take you to the registration page).
How do you price your software? Is it art, science or magic?
How much attention should you pay to your competitors?
This short handbook will provide you with the theory, practical advice and case studies you need to stop yourself from reaching for the dice.
Table of Contents
- Chapter 01: Some - but not too much - Economics
Chapter 02: Pricing Psychology: What is your product worth?
Chapter 03: Pricing Pitfalls
Chapter 04: Advanced Pricing
Chapter 05: What your price says about you (and how to change it)
Why read this book?
"At Business of Software 2007 Michael Pryor held an impromptu session on how to price your software. So many people turned up, and so many people kept on arriving, that by the time they’d introduced themselves there was no time left to talk about software pricing. I’ve had similar experiences; in fact, “How do I price my software?” is probably the most common question I’m asked by software entrepreneurs and product managers.
This handbook is an attempt to answer that question." Neil Davidson, Author.
About the Author
Neil Davidson is co-founder and joint CEO of Red Gate Software. Red Gate was founded in 1999 and now employs some 150 people. It was Cambridge News business of the year in 2006 and has been in the Sunday Times top 100 companies to work for three years running. It was founded with no VC money and little debt. Neil is also founder of the annual Business of Software conference and runs the Business of Software social network.
This article has been viewed 3319 times.
